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May 17, 2025
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MLS - 3810N Wine Marketing (WTCE)
Contact Hours: 48
When Offered: Spring
Prerequisite(s): (VEN 132 and either VEN 130 or VEN 133 ) OR (HOR 3307I and either HOR 3307J or HOR 3307H )
Corequisite(s): None
Local Prerequisite(s): None
Local Co-requisite(s): None
This course introduces students to aspects of marketing that are unique to the wine industry and provides experience in designing and implementing a marketing plan. Emphasis is placed on the nature of the wine market, examples of marketing programs, and practical experience in their design and implementation. Upon completion, students should be able to demonstrate comprehension and familiarity with the tools and techniques of marketing wine. *This course articulates to credit at Surry Community College.*
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