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Nov 23, 2024
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VEN - 286 Wine Marketing
Class Hours: 3 Lab Hours: 0 Credit Hours: 3
When Offered: Spring
Prerequisite(s): VEN 132 and VEN 133 or VEN 130 and 21 years of age and older
Corequisite(s): None
Local Prerequisite(s): None
Local Co-requisite(s): None
This course introduces students to aspects of marketing that are unique to the wine industry and provides experience in designing and implementing a marketing plan. Emphasis is placed on the nature of the wine market, examples of marketing programs, and practical experience in their design and implementation. Upon completion, students should be able to demonstrate comprehension and familiarity with the tools and techniques of marketing wine.
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