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The College recognizes that social media sites are useful technologies in communicating with College constituencies and in enabling transparent communication. All the College’s social media shall follow established procedures and shall be registered with the College’s Public Information Office. College employees shall exercise good, professional judgment when using official College social media sites to ensure that communications are appropriate, professional, maintain the security of the College’s network and comply with local, state and federal laws and with the College’s technology security procedures. All content generated on a College-operated social media site should support the mission of the College.
College employees whose responsibility it is to operate a social media account on behalf of the College shall be responsible for monitoring discussions and content added by third-parties, including comments. The College’s Public Information Office has the right to remove any post or comment on any social media account operated by the College.
Social media accounts controlled by the College are subject to records retention regulations.
PURPOSE
Surry Community College encourages the use of social media as a tool for teaching and for supplementing traditional College communications. The policies and guidelines articulated in this document govern the use of social media at this institution.
DEFINITION
Social media are defined as Web-based technologies that facilitate shareable content, commentary, collaboration, and networking.
SCOPE
These policies and guidelines apply to all SCC employees or contractors creating or contributing to any kind of social media site. Specifically, these guidelines cover:
- SCC’s use of social media for recruiting, marketing, and communication.
- The use of social media in SCC divisions and departments.
- The use of social media by individual employees.
PROCEDURES FOR ESTABLISHING AND ADMINISTERTING A SOCIAL MEDIA SITE
- The creation of Web/digital media sites and accounts by individual offices, programs, departments, and divisions must be approved by the College. Obtaining such approval requires filling out the Social Media Request form and securing the required signatures.
- Technology Services will establish the site and assist with the use of the College seal or other marks, logos, icons, site naming, branding, and formatting.
- Approved media sites will be monitored by Marketing. Inactive sites may be recommended for decommission. Unapproved media sites will be disabled or removed by whatever means necessary.
- An employee designated as the primary site administrator on the original Social Media Request Form may author and manage content on the site or sub-page for which he or she is authorized. Administrators of media sites are responsible for regularly posting to and monitoring site content, ensuring that confidential, financial, or other sensitive information is not posted. Technology Services provides oversight of all digital communications.
RELATED GUIDELINES
Social media content is considered public record and as such is subject to archiving under the North Carolina public records law and shall be disclosed to third parties when required by the relevant statutes (NC General Statutes, Ch. 132). The use of social media at SCC is governed by the same policies that govern all other communications, including:
- Information Technology Acceptable Use.
- Intellectual Property.
- Sexual Harassment.
- Policies pertaining to distribution of published material, solicitation, commercial promotions and sales, and free speech and public assembly.
Approved by the Board of Trustees, September 12, 2011
Amended by the Board of Trustees, May, 12, 2014
Amended by the Board of Trustees, April 13, 2015
Amended by the Board of Trustees, November 13, 2023
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