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Nov 12, 2024
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MKT - 120 Principles of Marketing
Class Hours: 3 Lab Hours: 0 Credit Hours: 3
When Offered: Fall
Prerequisite(s): None
Corequisite(s): None
Local Prerequisite(s): None
Local Co-requisite(s): None
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
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