Courses: Wine Marketing

Wine Marketing
This course introduces students to aspects of marketing that are unique to the wine industry, and provides experience in designing and implementing a marketing plan. Emphasis is placed on the nature of the wine market, examples of marketing programs, and practical experience in their design and implementation. Upon completion, students should be able to demonstrate comprehension and familiarity with the tools and techniques of marketing wine.

Course Name: VEN-286
Departments: Viticulture Technology
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Prerequisites: Take All: VEN-132 and VEN-133
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